The Bear Natural is a 13-inch organic latex hybrid mattress on an encased zoned coil core. Organic cotton goes into the cover and 100% natural sustainable latex into the comfort layer. An individually encased zoned coil system carries the support core. The build is vegan, fiberglass-free, eco-INSTITUT certified and GREENGUARD Gold Certified. Bear makes each one on demand at its Phoenix, Arizona factory. It comes in seven standard sizes and one medium-firm feel. Shipping is free, with a 120-night home trial and a limited lifetime warranty.

The cover is woven from organic cotton yarn, soft, highly breathable, and free of the synthetic fibers used in standard mattress covers. Below it, a layer of natural latex contours like memory foam but recovers faster, sleeps cooler, and is sourced sustainably from rubber trees. The support core uses the same individually wrapped coil architecture found across Bear's hybrid lineup, with higher-gauge coils through the lumbar zone, reinforced perimeter coils for edge stability, motion isolation, and breathability.

Medium-firm here means supportive under a back or stomach sleeper and still contouring under a side sleeper. Latex recovers faster than memory foam, so the surface reads buoyant and lifted where memory foam reads slow. Buyers come to the Bear Natural for certified non-toxic materials and organic textiles in a mattress built without synthetic foams, off-gassing chemicals or undisclosed materials.